R&D strength

Wildton has an independent formula research and development system and standardization laboratory. The team is composed of formula engineers who have been deeply involved in the professional salon dyeing and care field for many years. They focus on solving industry pain points such as traditional hair dye irritation, fast fading, damaged hair quality, uneven coloring, and stiff whitening.

FreedomWildness

We do not use the commonly used cheap formula in the market, and adhere to the three major research and development standards of self-developed, self-test, and self-control. For different populations such as Asian black hair, damaged hair, rough and hard resistant hair, white hair, sensitive scalp, etc., layered formula debugging and real person testing were conducted.
Before each color code is launched, it undergoes thousands of color simulations, washability tests, color fading process observations, and scalp tolerance experiments to ensure stable coloring, high-quality color tones, and minimal hair damage. The original plant extract color locking repair system achieves synchronous effects of coloring, fixing, and repairing.