Brand Introduction
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WILDTON IS A CUTTING-EDGE BEAUTY BRAND THAT FOCUSES ON PLANT-BASED HAIR CARE AND LOW DAMAGE SALON LEVEL HOME DYEING. FOCUSING ON THE PAIN POINTS OF HOME HAIR DYEING FOR GLOBAL USERS, WITH “GENTLE AND SAFE, ADVANCED COLORING, AND INTEGRATED DYEING AND CARE” AS THE CORE, BREAKING THE INDUSTRY PROBLEM OF “GOOD-LOOKING BUT DAMAGING HAIR” IN TRADITIONAL HAIR DYEING.
We insist on not producing short-term traffic products, but only professional dyeing and care products that are stable, safe, and long-lasting, covering the three core needs of trendy color changing, daily whitening, and white hair covering. We adapt to different hair types and skin tones around the world, making every dyeing a relaxed, safe, and textured self-expression.
WILDNESS
THE BRAND NAME IS DERIVED FROM WILD (FREE, WILD, UNDEFINED) AND TONE (COLOR TONE, TEXTURE, EXCLUSIVE STYLE). WE HOPE TO BREAK THE RIGID AESTHETIC AND INDUSTRY DRAWBACKS, SO THAT HAIR COLOR FREEDOM NO LONGER REQUIRES SACRIFICING HAIR QUALITY AND HEALTH.
Brand Philosophy&Core Values
Most Dye Pastes On The Market Only Pursue Coloring Speed And Surface Color Development, Ignoring The Long-Term Damage To Hair And Scalp. Wildton Has Completely Reversed Its Research And Development, Abandoning The Crude Industrial Dyeing Logic And Deeply Integrating Plant Extracts, Gentle Formulas, And Color Locking Technology To Redefine The Standard Of “Safe Hair Dyeing”. Whether It's The Ever-Changing Trends Of Young People, The Daily Texture Of Office Workers, Or The Natural Whitening Needs Of Mature Age Groups, Wildton Adheres To The Same Original Intention: Dyeing Hair Can Look Good And Be Healthier.
R&D strength
Wildton has an independent formula research and development system and standardization laboratory. The team is composed of formula engineers who have been deeply involved in the professional salon dyeing and care field for many years. They focus on solving industry pain points such as traditional hair dye irritation, fast fading, damaged hair quality, uneven coloring, and stiff whitening.
We avoid generic cheap formulas and uphold our in-house R&D, testing and quality control standards.
Custom formulas and real-person trials are created for all North American hair types: dark natural hair, damaged, coarse, grey hair and sensitive scalps.
Each shade undergoes extensive color simulation, wash, fade and scalp safety testing to deliver stable, premium color with little hair damage.
Our exclusive plant-based color-locking repair system colors, locks pigment and repairs hair simultaneously for silky-smooth results.
